Claxton launch new website and portfolio structure
Claxton, a leading supplier of shallow-water engineering and services and an Acteon company, has today unveiled its new website and portfolio restructure to support its vision to be the first-choice service company for global upstream operations across the life of field.
The refresh comes at a time when businesses in oil, gas, and energy markets have had to diversify to be more competitive, efficient and resilient. Claxton has embraced this by remodelling its portfolio and restructuring the website based on client feedback.
Already a well-established brand in the oil and gas industry, Claxton has stayed true to their heritage with the new website, whilst channelling a modernised look and feel. The website structures Claxton’s growing portfolio by mapping products and services to the lifecycle stages of a project, from exploration, appraisal and development, production and injection wells, infield drilling, repairs and workovers, late life extension and decommissioning.
The innovation and problem-solving capability that Claxton is renowned for is conveyed through the ‘What is your challenge?’ section of the website. These detail some of the questions that are commonly asked and provides examples of where Claxton have solved similar challenges for previous clients.
A new knowledge centre holds over 300+ pages for news articles, case studies and thought leadership blogs, all filterable for ease of use.
Commenting on Claxton’s refreshed website, Managing Director, Laura Claxton said,
“To drive our differentiator, we have worked hard over the years to communicate our brand consistently and have taken every opportunity to provide a compelling case for working with us. This we believe has helped to ensure that Claxton has been remembered and recognised for all the right reasons. As a full-service company, it is important that our clients understand how we can help them with projects at each stage of the lifecycle of their assets. The Claxton website is a key enabler and the new improvements will help visitors find products, services, and related information easily, based on the lifecycle stage, or can simply go straight to the product or service they are interested in.”
Claxtonengineering.com will seek to strengthen the company’s already prominent online presence and existing marketing strategy.
Laura Claxton concludes, “We have worked closely with our own staff and key external stakeholders to gain a solid understanding of our clients’ needs, allowing us to establish this website model and refreshed brand image that we are truly proud of. However, as a solution driven company, we will continue to adapt to our client’s requirements and always welcome and answer any new challenges they may have”.